Resume highlights

UX Designer

Jun 2023

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Present

ThrillX Design

At this conversion-rate-optimization agency, I lead end-to-end website and app redesigns for some of the largest brands in North America (e.g. John Deere, Seasons Retirement Homes, etc) that turn data into lift: deep heat-map and session-recording analysis, dozens of A/B tests, and weekly stakeholder reviews.


My toolkit spans Figma component systems, quantitative dashboards, and qualitative interviews, letting me spot blockers fast and prototype fixes even faster.

Product Design Intern

Apr 2023

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Aug 2023

Insurify (Antler, Next36)

Tasked with helping employees unlock unused health benefits, I designed a responsive web app grounded in persona research, accessibility audits, and cross-disciplinary workshops with insurers and clinicians.


The result: a workflow that surfaces coverage in plain language and nudges action, proving how regulatory constraints and UX empathy can coexist when design owns the details.

UX Design Intern

Jan 2022

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Dec 2022

Drop (weight loss app)

As the sole designer on a weight-loss habit app, I ran 50+ user interviews, mapped relapse triggers, and gamified milestones with 30 original illustrations - driving stickiness through social accountability and visual reward.


I owned everything from low-fi journey maps to high-fi prototypes in an agile pod, sharpening my ability to translate raw behaviour into features users come back for.

Select case studies

Deep dives into complex problems and the design solutions that drove sustainable business impact

Deep dives into complex problems and the design solutions that drove sustainable business impact

Featured case study

Analytics, heatmaps, testing & UX fixes

Redesigned website into a data-driven, conversion-focused platform. By streamlining navigation, optimizing product pages with comparison tools, and simplifying checkout from five steps to three, the new experience cut bounce rates by 32% and drove a 60% increase in online orders.

Featured case study

82% increase in conversions • 29% longer engagement

Rebuilt Alcove’s brand, voice, and website into a calm, luxury-forward experience backed by proof. I redesigned the identity, page architecture, and component system end-to-end, using Figma, Lovable, V0, Make, and deep competitive analysis to create a site that feels boutique and behaves like a CRO engine.

Featured case study

64% increase in conversions • 35% more primary CTA clicks

Redesigned MBNYC’s brand and website from the ground up into a science-backed, conversion-first platform. Built a new identity, voice, page architecture, and CRO system tailored to busy adults seeking pain-aware strength and mobility. The new design clarified value, amplified proof, and made trial and class bookings effortless.

Featured case study

Driving 113% increase in qualified leads

Driving 113% increase in qualified leads

Redesigned the website from a cluttered, generic template into a clear, professional platform that showcases their expertise in energy solutions. The new design greatly improved user engagement, making it easier for visitors to explore their products, services, and educational resources.

Looking for full-time roles starting Aug 2025

Let's make the world sparkle

Looking for full-time roles starting Aug 2025

Let's make the world sparkle

Toronto, Canada