I'm Bisma Imran - a product designer with an illustrator’s touch for detail and emotion
I'm Bisma Imran - a product designer with an illustrator’s touch for detail and emotion
I design the way I Illustrate: by observing closely, working in layers, and refining until everything clicks. My background in visual storytelling helps me catch emotional cues and visual patterns others might miss, while my process is grounded in curiosity, structure, and data. I’m drawn to the quiet decisions - how colour, spacing, and rhythm shape not just how a product works, but how it makes users feel.
I design the way I Illustrate: by observing closely, working in layers, and refining until everything clicks. My background in visual storytelling helps me catch emotional cues and visual patterns others might miss, while my process is grounded in curiosity, structure, and data. I’m drawn to the quiet decisions - how colour, spacing, and rhythm shape not just how a product works, but how it makes users feel.
See my selected case studies below
See my selected case studies below
See my selected case studies below
See my selected illustration projects here!
References
References
What my former managers say
What my former managers say
What my former managers say
Happy to connect you with them upon request!
Bisma has spent two years turning design into measurable wins at ThrillX. Her first checkout revamp doubled conversion (2 % → 5 %) and lifted AOV 52 %, and she’s matched that impact on three more accounts. She marries an illustrator’s eye with CRO discipline, shipping component libraries that cut dev time by ~30 %. Most important: she’s our best presenter, her decks are tight, visual, and have C-suite execs nodding before slide three. If you want design that moves metrics and sells itself in the room, hire Bisma.
Arsh Sanwarwala
Founder @ ThrillX Design
We had the privilege of having Bisma lead product design. From the jump, Bisma demonstrated a phenomenal ability to ramp quickly on the business. Beyond incredible design instincts, she delivered a project that drove impact and influence across product, business development, and marketing. As a team member, she's a multi-dimensional thinker, natural leader, shows wisdom in the questions she asks and preparation she takes in all aspects of her role. Across the board, the team was impressed with her willingness to step up, own, and drive her project forward. I consistently received feedback that Bisma was operating at a tempo that exceeds expectations. Bottom line, this is one person you don't just want on your team, you need her. I can't wait to see what she does next!
Burhan Qadri
Co-founder @ Insurify
Bisma joined drop as our only product designer and immediately became the product’s compass. Before sketching a single screen she interviewed 50-plus users, mapped every friction point in their weight-loss journey, and surfaced insights we’d never considered. Her questions steered us away from flashy dead ends and toward features - social accountability loops, milestone art, gentle nudge copy - that users actually stuck with. Thanks to her, we shipped an MVP in record time and retained early cohorts 30% better than our beta. If you need a designer who thinks before she draws and keeps teams on the right track, hire Bisma
Keeran Siva
Co-founder at Drop
Bisma has spent two years turning design into measurable wins at ThrillX. Her first checkout revamp doubled conversion (2 % → 5 %) and lifted AOV 52 %, and she’s matched that impact on three more accounts. She marries an illustrator’s eye with CRO discipline, shipping component libraries that cut dev time by ~30 %. Most important: she’s our best presenter, her decks are tight, visual, and have C-suite execs nodding before slide three. If you want design that moves metrics and sells itself in the room, hire Bisma.
Arsh Sanwarwala
Founder @ ThrillX Design
We had the privilege of having Bisma lead product design. From the jump, Bisma demonstrated a phenomenal ability to ramp quickly on the business. Beyond incredible design instincts, she delivered a project that drove impact and influence across product, business development, and marketing. As a team member, she's a multi-dimensional thinker, natural leader, shows wisdom in the questions she asks and preparation she takes in all aspects of her role. Across the board, the team was impressed with her willingness to step up, own, and drive her project forward. I consistently received feedback that Bisma was operating at a tempo that exceeds expectations. Bottom line, this is one person you don't just want on your team, you need her. I can't wait to see what she does next!
Burhan Qadri
Co-founder @ Insurify
Bisma joined drop as our only product designer and immediately became the product’s compass. Before sketching a single screen she interviewed 50-plus users, mapped every friction point in their weight-loss journey, and surfaced insights we’d never considered. Her questions steered us away from flashy dead ends and toward features - social accountability loops, milestone art, gentle nudge copy - that users actually stuck with. Thanks to her, we shipped an MVP in record time and retained early cohorts 30% better than our beta. If you need a designer who thinks before she draws and keeps teams on the right track, hire Bisma
Keeran Siva
Co-founder at Drop
Looking for full-time roles starting June 2025
Let's make the world sparkle
Looking for full-time roles starting June 2025
Let's make the world sparkle
Looking for full-time roles starting June 2025