I'm Bisma Imran - a digital product designer with a strong illustration background

I'm a product designer who blends my artistic skills with a rigorous understanding of UX methodologies. I dig deep to uncover the root why behind user behaviour, and I'm particularly fascinated by how colour and design influence user experiences.

See my selected case studies below

ProPhase - Turning Website into a Lead-Gen Powerhouse

Sumachay Lifts - Driving a 60% Increase in Online Orders

Mobile UX Overhaul to Boost User Engagement

Other notable work below

Insurify

UX Case Study: Why do most corporate employees not maximize their paramedical health benefits?

Insurify

UX Case Study: Why do most corporate employees not maximize their paramedical health benefits?

Drop

UX Case Study: Why do 95% of people who lose weight gain it all back within 5 years?

Drop

UX Case Study: Why do 95% of people who lose weight gain it all back within 5 years?

Looking for full-time roles starting May 2025

Let's make the world sparkle

See Resume

Looking for full-time roles starting May 2025

Let's make the world sparkle

See Resume

Looking for full-time roles starting May 2025

Let's make the world sparkle

See Resume

Toronto, Canada